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Ever heard of the Leading lipstick indicator? It’s a term coined by Leonard Lauder (heir to the Estee Lauder fortune) that describes this phenomenon: when the economy is suffering, lipstick (and cosmetic sales in general) go up.
During the 1940’s, cosmetic sales increased 25%, driven in large part by the iconic red lipsticks of the era. According to the NY TImes, Lauder coined the term after noticing an upsurge in sales right after 9/11.
It’s easy to understand — we deny ourselves big expenditures (new wardrobes, vacations, designer shoes) and substitute small treats (like a $17 lipstick) instead. Nothing makes you feel fresher that a lovely new lipstick (and one of Tyler’s great haircuts).
So, come check out our cool new makeup line from The Balm — the lipsticks are minty, lasting and come in 6 cool shades. According to the Times, neutrals are in — so check out sparkly “smut”, nude “classified” or coppery “letter to the editor.” We also have adorable sheer shadows ($14) and the cutest little gift sets ever (just $21). Great for stocking stuffers! You know you want ’em, let me know and we’ll show you how to use the cool stuff at your next appointment. See you there.